Thursday, 6 November 2008

Tourism Australia's campaign by Baz Luhrmann (Billabong)

Australia really isn't a hard sell. Yet the ads for Tourism Australia seem never to quite hit the mark. The previous campaign; "Where the bloody hell are ya?" had to be watered down all over Asia. This one's currently copping some flak from Australians. Beautiful, but a little hokey in its stereotypes. I'm a big fan of Baz Luhrmann, who brought us Moulin Rouge, so was a little disappointed with this.

1 comment:

Elin said...

ah man... I can't see it. stupid library computer.